Documents disponibles chez cet éditeur

Global Luxury Trend / Jonas Hoffmann

Public ISBD Titre : Global Luxury Trend : Innovative Stratégy for Emerging Markets Type de document : texte imprimé Auteurs : Jonas Hoffmann, Auteur ; Ivan Coste-Manière, Auteur Editeur : Palgrave MacMillan Année de publication : 2013 Importance : 280p ISBN/ISSN/EAN : 978-1-13-728738-0 Langues : Anglais (eng) Mots-clés : Luxe Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : 'Global Luxury Trends is a useful tool for understanding the logic of luxury. It is an insightful analysis of China, Russia, India and Brazil that gives a key to appreciating and evaluating the markets of emerging countries. Students, professors and managers will enjoy the descriptions of customers and the attitudes of buyers. I strongly recommend this book, which is clear, well written and very informative for those who want to sharpen the business model of management in the luxury industry.' Note de contenu : 1. On Luxury Strategizing 2. Paths for the Emergence of Global Chinese Luxury Brands 3. Luxo Brasil and Osklen's New Luxury 4. Über Luxury: For Billionaires Only 5. Occupation Fashion Blogging: Relation Between Blogs and Luxury Fashion Brands 6. Engaging with the Luxury Consumer in China 7. Luxury and Arts in China: The Island6 Case 8. Luxury Shopping Places in China 9. Perspectives on Luxury Operations in China 10. Luxury Consumer Tribes in Asia: Insights from South Korea 11. Luxury in Russia and in Countries of Eastern Europe 12. Luxury in India: Seduction by Hypnotic Subtlety 13. Polo as a Vehicle for Communicating Luxury 14. Mimesis and the Nexus of Luxury Industry in India 15. Tesla Motors, the Reinvention of the Luxury Sports Car Industry 16. Why Buy Luxury? Insights from Consumer Research 17. Elie Saab: Strategic Presence in the Digital Luxury Space Global Luxury Trend : Innovative Stratégy for Emerging Markets [texte imprimé] / Jonas Hoffmann, Auteur ; Ivan Coste-Manière, Auteur . - [S.l.] : Palgrave MacMillan, 2013 . - 280p. ISBN : 978-1-13-728738-0 Langues : Anglais (eng) Mots-clés : Luxe Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : 'Global Luxury Trends is a useful tool for understanding the logic of luxury. It is an insightful analysis of China, Russia, India and Brazil that gives a key to appreciating and evaluating the markets of emerging countries. Students, professors and managers will enjoy the descriptions of customers and the attitudes of buyers. I strongly recommend this book, which is clear, well written and very informative for those who want to sharpen the business model of management in the luxury industry.' Note de contenu : 1. On Luxury Strategizing 2. Paths for the Emergence of Global Chinese Luxury Brands 3. Luxo Brasil and Osklen's New Luxury 4. Über Luxury: For Billionaires Only 5. Occupation Fashion Blogging: Relation Between Blogs and Luxury Fashion Brands 6. Engaging with the Luxury Consumer in China 7. Luxury and Arts in China: The Island6 Case 8. Luxury Shopping Places in China 9. Perspectives on Luxury Operations in China 10. Luxury Consumer Tribes in Asia: Insights from South Korea 11. Luxury in Russia and in Countries of Eastern Europe 12. Luxury in India: Seduction by Hypnotic Subtlety 13. Polo as a Vehicle for Communicating Luxury 14. Mimesis and the Nexus of Luxury Industry in India 15. Tesla Motors, the Reinvention of the Luxury Sports Car Industry 16. Why Buy Luxury? Insights from Consumer Research 17. Elie Saab: Strategic Presence in the Digital Luxury Space

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
10539	658.8 HOF	Livre	A/ En salle - reading room	Fonds général. Books collection	Disponible

Waste to wealth : the circular economy advantage / Peter Lacy

Public ISBD Titre : Waste to wealth : the circular economy advantage Type de document : texte imprimé Auteurs : Peter Lacy, Auteur ; Jakob Rutqvist, Auteur Editeur : Palgrave MacMillan Année de publication : 2015 Importance : 264 p ISBN/ISSN/EAN : 978-1-13-753068-4 Langues : Anglais (eng) Mots-clés : Sustainable development  Economics  Business Ethics  Développement durable  ecyclage  Technologie industrielle  Economie industrielle  Protection de l'environnement Index. décimale : 338.9 Développement et croissance économiques : classer ici les politiques gouvernementales et programmes économiques. Autarcie Résumé : In the second half of the 20th century we got better at extracting the earth's resources. Much better. So much better in fact, that for 40 years, despite demand for natural resources growing, the cost of those resources decreased. Not anymore. Since 2000, prices for the world's natural resources have been steadily rising. The old linear model of business - take-make-waste, where profit depends upon managing resources in the production of products - is not only environmental suicide, it's also business suicide. Businesses now need the 'Circular Advantage' - where growth no longer equals increased resource use, where products are regenerative by design and where resources move back and forth between production and consumption with minimal loss in quality or value. By decoupling growth from resource use, organizations protect themselves from rising and volatile commodity prices, become more resilient to supply disruptions, and reduce their environmental footprint. They also extend their core customer value chain beyond design, production and sales into product use -- where most customer value is created. In Waste to Wealth the authors examine five new business models that provide circular growth - from deploying sustainable resources to the sharing economy - before setting out what business leaders need to do to implement the models successfully. They prove that Green and Growth are not binary alternatives - that there are ways smart firms can make fair profits while delivering great products to customers and that those customers will be able to use those products in a world fit for our children to inherit Note de contenu : I. The case for the circular economy. On borrowed time -- The roots of the circular economy -- Gaining the circular advantage -- II. Five new business models for circular growth. Circular supply-chain: "right from the start" -- Recovery and recycling: making history of waste -- The product life-extension business model: products that are built to last -- The sharing platform business model: sweating idle assets -- The product as a service business model: performance over ownership -- III. Creating circular advantage. Circular business models: evaluation, enablers, and ecosystems -- Driving the technology and digital edge in circular advantage: ten transformational plays -- Five circular capabilities for driving value -- The power of policy -- IV. Starting now. Capturing the advantage: getting started -- Methodology -- Waste to wealth : the circular economy advantage [texte imprimé] / Peter Lacy, Auteur ; Jakob Rutqvist, Auteur . - [S.l.] : Palgrave MacMillan, 2015 . - 264 p. ISBN : 978-1-13-753068-4 Langues : Anglais (eng) Mots-clés : Sustainable development  Economics  Business Ethics  Développement durable  ecyclage  Technologie industrielle  Economie industrielle  Protection de l'environnement Index. décimale : 338.9 Développement et croissance économiques : classer ici les politiques gouvernementales et programmes économiques. Autarcie Résumé : In the second half of the 20th century we got better at extracting the earth's resources. Much better. So much better in fact, that for 40 years, despite demand for natural resources growing, the cost of those resources decreased. Not anymore. Since 2000, prices for the world's natural resources have been steadily rising. The old linear model of business - take-make-waste, where profit depends upon managing resources in the production of products - is not only environmental suicide, it's also business suicide. Businesses now need the 'Circular Advantage' - where growth no longer equals increased resource use, where products are regenerative by design and where resources move back and forth between production and consumption with minimal loss in quality or value. By decoupling growth from resource use, organizations protect themselves from rising and volatile commodity prices, become more resilient to supply disruptions, and reduce their environmental footprint. They also extend their core customer value chain beyond design, production and sales into product use -- where most customer value is created. In Waste to Wealth the authors examine five new business models that provide circular growth - from deploying sustainable resources to the sharing economy - before setting out what business leaders need to do to implement the models successfully. They prove that Green and Growth are not binary alternatives - that there are ways smart firms can make fair profits while delivering great products to customers and that those customers will be able to use those products in a world fit for our children to inherit Note de contenu : I. The case for the circular economy. On borrowed time -- The roots of the circular economy -- Gaining the circular advantage -- II. Five new business models for circular growth. Circular supply-chain: "right from the start" -- Recovery and recycling: making history of waste -- The product life-extension business model: products that are built to last -- The sharing platform business model: sweating idle assets -- The product as a service business model: performance over ownership -- III. Creating circular advantage. Circular business models: evaluation, enablers, and ecosystems -- Driving the technology and digital edge in circular advantage: ten transformational plays -- Five circular capabilities for driving value -- The power of policy -- IV. Starting now. Capturing the advantage: getting started -- Methodology --

Exemplaires

Code-barres	Cote	Support	Localisation	Section	Disponibilité
11686	338.9 LAC	Livre	A/ En salle - reading room	Fonds général. Books collection	Disponible

Brand gender. Increasing Brand equity throught Brand Personality / Theo Lieven 

Public ISBD Titre : Brand gender. Increasing Brand equity throught Brand Personality Type de document : texte imprimé Auteurs : Theo Lieven, Auteur Editeur : Palgrave MacMillan Année de publication : 2018 Importance : xx, 265 p. ISBN/ISSN/EAN : 978-3-319-60218-9 Note générale : index Langues : Anglais (eng) Catégories : Marketing culturel Mots-clés : Genre  Branding  equity  ethic Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model. En ligne : https://www.amazon.fr/Brand-Gender-Increasing-through-Personality-ebook/dp/B0768 [...] Brand gender. Increasing Brand equity throught Brand Personality [texte imprimé] / Theo Lieven, Auteur . - [S.l.] : Palgrave MacMillan, 2018 . - xx, 265 p. ISBN : 978-3-319-60218-9 index Langues : Anglais (eng) Catégories : Marketing culturel Mots-clés : Genre  Branding  equity  ethic Index. décimale : 658.8 Gestion de la distribution (Marketing) Résumé : This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model. En ligne : https://www.amazon.fr/Brand-Gender-Increasing-through-Personality-ebook/dp/B0768 [...]

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
11972	658.8 LIE	Livre	A/ En salle - reading room	Fonds général. Books collection	Disponible

Business strategy. An introduction / David Campbell 

Public ISBD Titre : Business strategy. An introduction Type de document : texte imprimé Auteurs : David Campbell, Auteur ; David Edgar, Auteur ; George Stonehouse, Auteur Mention d'édition : 3rd Editeur : Palgrave MacMillan Année de publication : 2011 Importance : xxvi, 363 pages Présentation : ill. en coul. ISBN/ISSN/EAN : 978-0-230-21858-1 Langues : Anglais (eng) Catégories : Planification stratégique Mots-clés : decision  ethic Index. décimale : 658.401 Elaboration de la politique de l'entreprise Note de contenu : Perspectives on strategy.- PART II: INTERNAL ANALYSIS.- The business context, products and services.- Business competences, activities and processes.- Knowledge, talent, culture and innovation.- Financial analysis, audit and performance.- Information systems and technology.- Strengths, weaknesses and strategic competence.- PART III: EXTERNAL ANALYSIS.- Analysis of the macroenvironment.- Markets, and analysis of the competitive environment.- The international and global context.- Opportunities, threats and strategic position.- PART IV: THE BUSINESS STRATEGY.- Competitive advantage and strategy.- Evaluation and selection of strategies.- Strategic development: direction and mechanisms.- PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT.- Strategic implementation.- Change management and leadership.- PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY.- The web, new technology and new organisational forms.- Quality.- Social responsibility and business ethics.- Emerging markets and industry superpowers.- Index. En ligne : https://www.amazon.fr/Business-Strategy-Introduction-David-Campbell/dp/023021858 [...] Business strategy. An introduction [texte imprimé] / David Campbell, Auteur ; David Edgar, Auteur ; George Stonehouse, Auteur  . -  3rd . - [S.l.] : Palgrave MacMillan, 2011 . - xxvi, 363 pages : ill. en coul. ISBN : 978-0-230-21858-1 Langues : Anglais (eng) Catégories : Planification stratégique Mots-clés : decision  ethic Index. décimale : 658.401 Elaboration de la politique de l'entreprise Note de contenu : Perspectives on strategy.- PART II: INTERNAL ANALYSIS.- The business context, products and services.- Business competences, activities and processes.- Knowledge, talent, culture and innovation.- Financial analysis, audit and performance.- Information systems and technology.- Strengths, weaknesses and strategic competence.- PART III: EXTERNAL ANALYSIS.- Analysis of the macroenvironment.- Markets, and analysis of the competitive environment.- The international and global context.- Opportunities, threats and strategic position.- PART IV: THE BUSINESS STRATEGY.- Competitive advantage and strategy.- Evaluation and selection of strategies.- Strategic development: direction and mechanisms.- PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT.- Strategic implementation.- Change management and leadership.- PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY.- The web, new technology and new organisational forms.- Quality.- Social responsibility and business ethics.- Emerging markets and industry superpowers.- Index. En ligne : https://www.amazon.fr/Business-Strategy-Introduction-David-Campbell/dp/023021858 [...]

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
12107	658.401 CAM	Livre	A/ En salle - reading room	Fonds général. Books collection	Disponible