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Handbook of Marketing Scales / Kelly HAWS

Public ISBD Titre : Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consummer Behavior Research Type de document : texte imprimé Auteurs : Kelly HAWS Editeur : SAGE Année de publication : 2011 ISBN/ISSN/EAN : 978-1-412-98018-0 Langues : Anglais (eng) Langues originales : Anglais (eng) Index. décimale : 658.8 Gestion de la distribution (Marketing) Note de contenu : Chapter 1: Introduction Chapter 2: Traits and Individual Difference Variables * Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept * Scales Related to Consumer Compulsiveness and Impulsiveness * Scales Related to Country Image and Affiliation * Scales Related to Consumer Opinion Leadership and Opinion Seeking * Scales Related to Innovativeness * Scales Related to Consumer Social Influence Chapter 3: Values * General Values * Values Related to Environmentalism and Social Responsible Consumption * Values Related to Materialism and Possessions/Objects Chapter 4: Involvement, Information Processing, and Price Perceptions * Involvement With a Specific Class of Products * Involvement General to Several Product Classes * Purchasing Involvement * Scales Related to Information Processing - Optimal Stimulation Measures - Scales Related to Consumer Responses/Styles in the Marketplace - Scales Related to Time Usage and Household Roles - Scales Related to Pricing Perceptions Chapter 5: Reactions to Advertising Stimuli * Measures Related to Ad Emotions and Ad Content * Measures Related to Ad Believability/Credibility * Measures Related to Children's Advertising Chapter 6: Attitudes About the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace * Consumer Attitudes Toward Business Practices and Marketing * Scales Related to Post-Purchase Behavior: Consumer Discontent * Business Ethics * Business Attitudes Toward the Marketplace Chapter 7: Sales, Sales Management, Organizational Behavior, and Interfirm-Intrafirm Issues * Sales, Sales Management, and Organizational Behavior Issues - Job Satisfaction Measures - Role Perceptions/Conflict - Job Burnout/Tension - Performance Measures - Control and Leadership - Organizational Commitment - Sales/Selling Approaches * Inter-/Intrafirm Issues of Influence and Power * Other Measures Related to Interfirm Issues Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consummer Behavior Research [texte imprimé] / Kelly HAWS . - [S.l.] : SAGE, 2011. ISBN : 978-1-412-98018-0 Langues : Anglais (eng) Langues originales : Anglais (eng) Index. décimale : 658.8 Gestion de la distribution (Marketing) Note de contenu : Chapter 1: Introduction Chapter 2: Traits and Individual Difference Variables * Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept * Scales Related to Consumer Compulsiveness and Impulsiveness * Scales Related to Country Image and Affiliation * Scales Related to Consumer Opinion Leadership and Opinion Seeking * Scales Related to Innovativeness * Scales Related to Consumer Social Influence Chapter 3: Values * General Values * Values Related to Environmentalism and Social Responsible Consumption * Values Related to Materialism and Possessions/Objects Chapter 4: Involvement, Information Processing, and Price Perceptions * Involvement With a Specific Class of Products * Involvement General to Several Product Classes * Purchasing Involvement * Scales Related to Information Processing - Optimal Stimulation Measures - Scales Related to Consumer Responses/Styles in the Marketplace - Scales Related to Time Usage and Household Roles - Scales Related to Pricing Perceptions Chapter 5: Reactions to Advertising Stimuli * Measures Related to Ad Emotions and Ad Content * Measures Related to Ad Believability/Credibility * Measures Related to Children's Advertising Chapter 6: Attitudes About the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace * Consumer Attitudes Toward Business Practices and Marketing * Scales Related to Post-Purchase Behavior: Consumer Discontent * Business Ethics * Business Attitudes Toward the Marketplace Chapter 7: Sales, Sales Management, Organizational Behavior, and Interfirm-Intrafirm Issues * Sales, Sales Management, and Organizational Behavior Issues - Job Satisfaction Measures - Role Perceptions/Conflict - Job Burnout/Tension - Performance Measures - Control and Leadership - Organizational Commitment - Sales/Selling Approaches * Inter-/Intrafirm Issues of Influence and Power * Other Measures Related to Interfirm Issues

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International Business / Ehud Menipaz

Public ISBD Titre : International Business Type de document : texte imprimé Auteurs : Ehud Menipaz, Auteur ; Amit Menipaz, Auteur Editeur : SAGE Année de publication : 2011 Importance : 649 p ISBN/ISSN/EAN : 978-1-412-90349-3 Langues : Anglais (eng) Index. décimale : 382 Commerce international Résumé : What are the fundamental challenges and emerging trends in international business? What is the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions? International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world. Current critical issues in international business are analysed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the 'democratization' of competition worldwide, and applications of technology in a digital economy. International Business [texte imprimé] / Ehud Menipaz, Auteur ; Amit Menipaz, Auteur . - [S.l.] : SAGE, 2011 . - 649 p. ISBN : 978-1-412-90349-3 Langues : Anglais (eng) Index. décimale : 382 Commerce international Résumé : What are the fundamental challenges and emerging trends in international business? What is the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions? International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world. Current critical issues in international business are analysed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the 'democratization' of competition worldwide, and applications of technology in a digital economy.

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11755	382 MEN	Livre	A/ En salle - reading room	Documents	Disponible

Marketing Ethics & Society / Lynne Eagle

Public ISBD Titre : Marketing Ethics & Society Type de document : texte imprimé Auteurs : Lynne Eagle, Auteur ; Stephan Dahl, Auteur Editeur : SAGE Année de publication : 2015 Importance : 320 p ISBN/ISSN/EAN : 978-1-446-29662-2 Langues : Anglais (eng) Index. décimale : 174.4 Ethique des affaires Marketing Ethics & Society [texte imprimé] / Lynne Eagle, Auteur ; Stephan Dahl, Auteur . - [S.l.] : SAGE, 2015 . - 320 p. ISBN : 978-1-446-29662-2 Langues : Anglais (eng) Index. décimale : 174.4 Ethique des affaires

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Contemporary issues in sport management : a critical introduction / Terri Byers

Public ISBD Titre : Contemporary issues in sport management : a critical introduction Type de document : texte imprimé Auteurs : Terri Byers, Auteur Editeur : SAGE Année de publication : 2016 Importance : 514 p ISBN/ISSN/EAN : 978-1-446-28219-9 Langues : Anglais (eng) Mots-clés : Sports administration  Physical education and training Index. décimale : 796 Sports, jeux athlétiques d'extérieur Résumé : International in scope and with a focus on case studies and applied examples, this cutting edge textbook is an essential resource for all students of sports management and sports business. Note de contenu : Foreword - Earle Zeigler Introduction - Terri Byers PART ONE: GLOBAL ISSUES Chapter 1: Glocal Sport - Impact on Corporations and Institutions - Oliver Rick, Callie Batts-Maddox and David L. Andrews Chapter 2: The Commercialization of Sport - Patrick A. Reid and Daniel S. Mason Chapter 3: Technology and Innovation - Antonio Davila and George Foster Chapter 4: Corruption in Sport - Wladimir Andreff Chapter 5: The Global Economics of Sport - Chris Gratton, Dongfeng Liu, Girish Ramchandani and Darryl Wilson Chapter 6: Ethical Behaviour and Values in Sport - Gabriela Tymowski, Terri Byers and Fred Mason Chapter 7: Politics and Sport Governance - Russell Holden Chapter 8: International Sport Law - Kevin Carpenter Chapter 9: Media and Communications - Andrea Geurin-Eagleman Chapter 10: Human Resource Management in Sport - Shannon Kerwin Chapter 11: Strategic Management - Danny O'Brien and Ben Corbett Chapter 12: Animals in Sport - Andrew Byers and Dene Stansall PART TWO: NATIONAL ISSUES Chapter 13: Sport Policy - Jiandong Yi Chapter 14: Mega Sport Events - Kamilla Swart Chapter 15: Sport Participation - Jason Bocarro and Michael Edwards Chapter 16: Leadership - Mark McDonald and Kirsty Spence Chapter 17: Gender - Annelies Knoppers and Agnes Elling-Machartzi Chapter 18: Performance Mangement - Leigh Robinson and Mathieu Winand Chapter 19: Doping - Aaron Smith and Bob Stewart Chapter 20: Gambling and the Sports Betting Industry - David Forrest Chapter 21: Funding for Sport - Elwyn Cox Chapter 22: Match Fixing in International Sport - Andrew Harvey and Haim Levi Chapter 23: Disability Sport - Ian Brittain PART THREE: ORGANIZATIONAL ISSUES Chapter 24: Ownership - John Beech Chapter 25: Social Media Challenges - Sebastian Kopera Chapter 26: Managing Social Media in Sport - Olan Scott, Katherine Bruffy and Michael Naylor Chapter 27: Brand Management in Sport - Jonathon Edwards Chapter 28: Crisis Management - Stacey Hall Chapter 29: Sexuality: Homohysteria and Coming Out in Sport - Ryan Scoats and Eric Anderson Chapter 30: Fan Loyalty in Sport - Joerg Koenigstorfer Chapter 31: Trust and Control in Sport Organizations - Terri Byers and Alex Thurston Chapter 32: Sponsorship in Sport - Nicolas Chanavat and Guillaume Bodet Chapter 33: Athlete Transgressions: Implications for Sports Managers - Kate Westberg, Constantino Stavros, Bradley Wilson and Aaron Smith Chapter 34: Corporate Social Responsibility of and through Sport - Christos Anagnostopoulos and Dimitrios Kolyperas PART FOUR: EMPLOYABILITY Conclusions: The Employability 'Race' in Sport Management - Terri Byers Contemporary issues in sport management : a critical introduction [texte imprimé] / Terri Byers, Auteur . - [S.l.] : SAGE, 2016 . - 514 p. ISBN : 978-1-446-28219-9 Langues : Anglais (eng) Mots-clés : Sports administration  Physical education and training Index. décimale : 796 Sports, jeux athlétiques d'extérieur Résumé : International in scope and with a focus on case studies and applied examples, this cutting edge textbook is an essential resource for all students of sports management and sports business. Note de contenu : Foreword - Earle Zeigler Introduction - Terri Byers PART ONE: GLOBAL ISSUES Chapter 1: Glocal Sport - Impact on Corporations and Institutions - Oliver Rick, Callie Batts-Maddox and David L. Andrews Chapter 2: The Commercialization of Sport - Patrick A. Reid and Daniel S. Mason Chapter 3: Technology and Innovation - Antonio Davila and George Foster Chapter 4: Corruption in Sport - Wladimir Andreff Chapter 5: The Global Economics of Sport - Chris Gratton, Dongfeng Liu, Girish Ramchandani and Darryl Wilson Chapter 6: Ethical Behaviour and Values in Sport - Gabriela Tymowski, Terri Byers and Fred Mason Chapter 7: Politics and Sport Governance - Russell Holden Chapter 8: International Sport Law - Kevin Carpenter Chapter 9: Media and Communications - Andrea Geurin-Eagleman Chapter 10: Human Resource Management in Sport - Shannon Kerwin Chapter 11: Strategic Management - Danny O'Brien and Ben Corbett Chapter 12: Animals in Sport - Andrew Byers and Dene Stansall PART TWO: NATIONAL ISSUES Chapter 13: Sport Policy - Jiandong Yi Chapter 14: Mega Sport Events - Kamilla Swart Chapter 15: Sport Participation - Jason Bocarro and Michael Edwards Chapter 16: Leadership - Mark McDonald and Kirsty Spence Chapter 17: Gender - Annelies Knoppers and Agnes Elling-Machartzi Chapter 18: Performance Mangement - Leigh Robinson and Mathieu Winand Chapter 19: Doping - Aaron Smith and Bob Stewart Chapter 20: Gambling and the Sports Betting Industry - David Forrest Chapter 21: Funding for Sport - Elwyn Cox Chapter 22: Match Fixing in International Sport - Andrew Harvey and Haim Levi Chapter 23: Disability Sport - Ian Brittain PART THREE: ORGANIZATIONAL ISSUES Chapter 24: Ownership - John Beech Chapter 25: Social Media Challenges - Sebastian Kopera Chapter 26: Managing Social Media in Sport - Olan Scott, Katherine Bruffy and Michael Naylor Chapter 27: Brand Management in Sport - Jonathon Edwards Chapter 28: Crisis Management - Stacey Hall Chapter 29: Sexuality: Homohysteria and Coming Out in Sport - Ryan Scoats and Eric Anderson Chapter 30: Fan Loyalty in Sport - Joerg Koenigstorfer Chapter 31: Trust and Control in Sport Organizations - Terri Byers and Alex Thurston Chapter 32: Sponsorship in Sport - Nicolas Chanavat and Guillaume Bodet Chapter 33: Athlete Transgressions: Implications for Sports Managers - Kate Westberg, Constantino Stavros, Bradley Wilson and Aaron Smith Chapter 34: Corporate Social Responsibility of and through Sport - Christos Anagnostopoulos and Dimitrios Kolyperas PART FOUR: EMPLOYABILITY Conclusions: The Employability 'Race' in Sport Management - Terri Byers

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Case study research : design and methods / Robert K. Yin

Public ISBD Titre : Case study research : design and methods Type de document : texte imprimé Auteurs : Robert K. Yin, Auteur Mention d'édition : 5th Editeur : SAGE Année de publication : 2014 Importance : 282 p. Présentation : xxviii ; illustrations Format : 24 cm ISBN/ISSN/EAN : 978-1-452-24256-9 Langues : Anglais (eng) Mots-clés : Case method  Social sciences -- Research -- Methodology  Etudes de cas  Me?thodologie Index. décimale : 300.72 Méthodes de recherche Résumé : Providing a complete portal to the world of case study research, the Fifth Edition of Robert K. Yin's bestselling text offers comprehensive coverage of the design and use of the case study method as a valid research tool. The book offers a clear definition of the case study method as well as discussion of design and analysis techniques. The Fifth Edition has been updated with nine new case studies, three new appendices, seven tutorials presented at the end of relevant chapters, increased coverage of values and ethics, expanded discussion on logic models, a brief glossary, and completely updated citations. This book includes exemplary case studies drawn from a wide variety of academic fields. Note de contenu : Getting started: how to know whether and when to use the case study as a research method -- Designing case studies: identifying your case(s) and establishing the logic on your case study -- Preparing to collect case study evidence: what you need to do before starting to collect case study data -- Collecting case study evidence: the principles you should follow in working with six sources of evidence -- Analyzing case study evidence: how to start your analysis, your analytic choices, and how they work -- Reporting case studies: how and what to compose -- Appendix A: A note on the uses of case study research in psychology -- Appendix B: A note on the uses of case study research in evaluations -- Appendix C: Index of individual case studies (cited in BOXES or from expanded case study materials). Case study research : design and methods [texte imprimé] / Robert K. Yin, Auteur  . -  5th . - [S.l.] : SAGE, 2014 . - 282 p. : xxviii ; illustrations ; 24 cm. ISBN : 978-1-452-24256-9 Langues : Anglais (eng) Mots-clés : Case method  Social sciences -- Research -- Methodology  Etudes de cas  Me?thodologie Index. décimale : 300.72 Méthodes de recherche Résumé : Providing a complete portal to the world of case study research, the Fifth Edition of Robert K. Yin's bestselling text offers comprehensive coverage of the design and use of the case study method as a valid research tool. The book offers a clear definition of the case study method as well as discussion of design and analysis techniques. The Fifth Edition has been updated with nine new case studies, three new appendices, seven tutorials presented at the end of relevant chapters, increased coverage of values and ethics, expanded discussion on logic models, a brief glossary, and completely updated citations. This book includes exemplary case studies drawn from a wide variety of academic fields. Note de contenu : Getting started: how to know whether and when to use the case study as a research method -- Designing case studies: identifying your case(s) and establishing the logic on your case study -- Preparing to collect case study evidence: what you need to do before starting to collect case study data -- Collecting case study evidence: the principles you should follow in working with six sources of evidence -- Analyzing case study evidence: how to start your analysis, your analytic choices, and how they work -- Reporting case studies: how and what to compose -- Appendix A: A note on the uses of case study research in psychology -- Appendix B: A note on the uses of case study research in evaluations -- Appendix C: Index of individual case studies (cited in BOXES or from expanded case study materials).

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11712	300.72 YIN	Livre	A/ En salle - reading room	Documents	Disponible

Qualitative data analysis : a methods sourcebook / Matthew B. Miles

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A primer on partial least squares structural equations modeling (PLS-SEM) / Joseph F. Hair

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The SAGE handbook of social network analysis / Peter J. Carrington

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Discovering Statistics Using IBM SPSS Statistics / Andy Field

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Effective data visualization : the right chart for the right data / Stéphanie Evergreen

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Hapiness at work : mindfulness, analysis and Well-being / Rajaganesan Anand

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Corporate communication. A guide to theory and practice / Joep Cornelissen

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Leadership : theory and practice / Peter Northouse

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Embodied research methods / Torkild Thanem ; David Knights

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The sociology of consumption : an introduction / Peter Corrigan

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