Titre : | Strategic Management. Theory | Type de document : | texte imprimé | Auteurs : | Charles W.L. Hill, Auteur ; Melissa Schilling, Auteur ; Gareth Jones, Auteur | Mention d'édition : | 12th | Editeur : | Cengage Learning | Année de publication : | 2017 | Importance : | xxi, 424 p | ISBN/ISSN/EAN : | 978-1-305-50233-8 | Note générale : | index, glossaire. | Langues : | Français (fre) Langues originales : Anglais (eng) | Catégories : | Planification stratégique
| Mots-clés : | case study strategy business planning | Index. décimale : | 658.401 Elaboration de la politique de l'entreprise | Résumé : | Based on real-world practices and current thinking in the field, this book features an increased emphasis on integrated technology and the changing global economy and its role in strategic management. | Note de contenu : | Part I. Introduction to strategic management --
1. Strategic leadership: Managing the strategy-making process for competitive advantage --
2. External analysis: The identification of opportunities and threats --
Part II. The nature of competitive advantage --
3. Internal analysis: Distinctive competencies, competitive advantage, and profitability --
4. Building competitive advantage through functional-level strategy --
Part III. Strategies --
5. Business-level strategy --
6. Business-level strategy and the industry environment --
7. Strategy and technology --
8. Strategy in the global environment --
9. Corporate-level strategy: Horizontal integration, vertical integration, and strategic outsourcing --
10. Corporate-level strategy: Related and unrelated diversification --
Part IV. Implementing strategy --
11. Corporate performance, governance, and business ethics --
12. Implementing strategy in companies that compete in a single industry --
13. Implementing strategy in companies that compete across industries and countries. |
Strategic Management. Theory [texte imprimé] / Charles W.L. Hill, Auteur ; Melissa Schilling, Auteur ; Gareth Jones, Auteur . - 12th . - [S.l.] : Cengage Learning, 2017 . - xxi, 424 p. ISBN : 978-1-305-50233-8 index, glossaire. Langues : Français ( fre) Langues originales : Anglais ( eng) Catégories : | Planification stratégique
| Mots-clés : | case study strategy business planning | Index. décimale : | 658.401 Elaboration de la politique de l'entreprise | Résumé : | Based on real-world practices and current thinking in the field, this book features an increased emphasis on integrated technology and the changing global economy and its role in strategic management. | Note de contenu : | Part I. Introduction to strategic management --
1. Strategic leadership: Managing the strategy-making process for competitive advantage --
2. External analysis: The identification of opportunities and threats --
Part II. The nature of competitive advantage --
3. Internal analysis: Distinctive competencies, competitive advantage, and profitability --
4. Building competitive advantage through functional-level strategy --
Part III. Strategies --
5. Business-level strategy --
6. Business-level strategy and the industry environment --
7. Strategy and technology --
8. Strategy in the global environment --
9. Corporate-level strategy: Horizontal integration, vertical integration, and strategic outsourcing --
10. Corporate-level strategy: Related and unrelated diversification --
Part IV. Implementing strategy --
11. Corporate performance, governance, and business ethics --
12. Implementing strategy in companies that compete in a single industry --
13. Implementing strategy in companies that compete across industries and countries. |
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