Strategic Management. Theory [texte imprimé] / Charles W.L. Hill, Auteur ; Melissa Schilling, Auteur ; Gareth Jones, Auteur  . -  12th . - [S.l.] : Cengage Learning, 2017 . - xxi, 424 p.
ISBN : 978-1-305-50233-8
index, glossaire.
Langues : Français (fre) Langues originales : Anglais (eng)

Catégories :	Planification stratégique
Mots-clés :	case study  strategy  business planning
Index. décimale :	658.401 Elaboration de la politique de l'entreprise
Résumé :	Based on real-world practices and current thinking in the field, this book features an increased emphasis on integrated technology and the changing global economy and its role in strategic management.
Note de contenu :	Part I. Introduction to strategic management -- 1. Strategic leadership: Managing the strategy-making process for competitive advantage -- 2. External analysis: The identification of opportunities and threats -- Part II. The nature of competitive advantage -- 3. Internal analysis: Distinctive competencies, competitive advantage, and profitability -- 4. Building competitive advantage through functional-level strategy -- Part III. Strategies -- 5. Business-level strategy -- 6. Business-level strategy and the industry environment -- 7. Strategy and technology -- 8. Strategy in the global environment -- 9. Corporate-level strategy: Horizontal integration, vertical integration, and strategic outsourcing -- 10. Corporate-level strategy: Related and unrelated diversification -- Part IV. Implementing strategy -- 11. Corporate performance, governance, and business ethics -- 12. Implementing strategy in companies that compete in a single industry -- 13. Implementing strategy in companies that compete across industries and countries.