Internet business models and strategies : Text and cases [texte imprimé] / Allan Afuah, Auteur . - New-York : McGraw-Hill education, 2000.
ISBN : 978-0-07-118099-3
Langues : Anglais (eng)

Index. décimale :	658.84 Canaux de distribution
Résumé :	"This new book explores Internet business models and strategies and what it takes for them to allow firms to make money. It is one of the first books of its kind to provide theoretical frameworks for analysis as well as thoughtful and recent cases for further discussion. Logically and clearly written, the authors have created a valuable resource for students, instructors, and professionals who seek greater insight into the Internet's impact on business."--Jacket
Note de contenu :	Part 1-The Internet Chapter 1: Introduction and Overview Chapter 2: Overview of Internet Technology and Value Network Chapter 3: Competitive Landscape-Changing Properties of the Internet Part 2-Components, Linkages, Dynamics and Evaluation of Business Models Chapter 4: Components of a Business Model Chapter 5: Dynamics and Appraisal of Business Models Chapter 6: Value Configurations and the Internet Chapter 7: Valuing and Financing an Internet Start-Up Part 3-The Role of Competitive and Macro Environments Chapter 8: Competitive and Macro Environments Part 4-Applying the Concepts, Models and Tools Chapter 9: The General Manager and the Internet Chapter 10: Sample Analysis of an Internet Business Model Case Part 5-Cases Case One: Broadcast.com Case Two: Webvan: Reinventing the Milkman Case Three: Netscape Communications and the Browser (A) and (B) Case Four: VerticalNet:The New Face of B2B Case Five: Red Hat Software and Linux Operating System:Where Do You Want To Go Tomorrow? Case Six: Beyond Interactive:Internet Advertising and Cash Crunch Case Seven: Hotmail:Free E-Mail for Sale Case Eight: GMBuyPower.com:Dealer Beware Case Nine: iVillage:Innovation among Women's Websites Case Ten: eBay, Inc.:Diversification in the Internet Auction Market Case Eleven: Microsoft:Breaking Up Is Hard To Do Case Twelve: Sun Microsystems:Jumping for Java Case Thirteen: Diamond Multimedia and the Rio:David'd Innovation in the Face of Goliath Case Fourteen: Merrill Lynch:Financial Portal Strategy