100 fiches pour comprendre le digital / Charles Perez

Public ISBD Titre : 100 fiches pour comprendre le digital Type de document : texte imprimé Auteurs : Charles Perez, Auteur ; Vincent DUTOT, Auteur Editeur : Bréal Année de publication : 2019 Collection : 100 fiches Importance : 320 p Format : 24 cm ISBN/ISSN/EAN : 978-2-7495-3884-6 Prix : 23,90 eur Note générale : index Langues : Français (fre) Catégories : Analyse de données Economie numérique Intelligence artificielle TIC Mots-clés : Web (logiciel e-commerce, CMS, blog, réseaux sociaux?)  Entreprise Index. décimale : 302.231 Sociologie des médias numériques Résumé : Un ouvrage indispensable pour avoir rapidement accès à l'essentiel du monde digital Des synthèses claires et accessibles Une introduction aux enjeux digitaux (marketing, stratégie, nouvelles technologies, média sociaux) Une présentation des notions digitales essentielles (techniques et stratégiques) Une présentation des enjeux marketing à l'ère digitale Note de contenu : Fondamentaux, canaux d’acquisition, médias sociaux, marketing digital,enjeux, valeur de la donnée, cybersécurité, solutions technologiques, secteurs,nouvelles technologies. Extrait : http://www.librairiedialogues.fr//ws/book/9782749538846/unimarc_utf-8 100 fiches pour comprendre le digital [texte imprimé] / Charles Perez, Auteur ; Vincent DUTOT, Auteur . - Bréal, 2019 . - 320 p ; 24 cm. - (100 fiches) . ISBN : 978-2-7495-3884-6 : 23,90 eur index Langues : Français (fre) Catégories : Analyse de données Economie numérique Intelligence artificielle TIC Mots-clés : Web (logiciel e-commerce, CMS, blog, réseaux sociaux?)  Entreprise Index. décimale : 302.231 Sociologie des médias numériques Résumé : Un ouvrage indispensable pour avoir rapidement accès à l'essentiel du monde digital Des synthèses claires et accessibles Une introduction aux enjeux digitaux (marketing, stratégie, nouvelles technologies, média sociaux) Une présentation des notions digitales essentielles (techniques et stratégiques) Une présentation des enjeux marketing à l'ère digitale Note de contenu : Fondamentaux, canaux d’acquisition, médias sociaux, marketing digital,enjeux, valeur de la donnée, cybersécurité, solutions technologiques, secteurs,nouvelles technologies. Extrait : http://www.librairiedialogues.fr//ws/book/9782749538846/unimarc_utf-8

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Ask, measure, learn : using social media analytics to understand and influence customer behavior / Lutz Finger

Public ISBD Titre : Ask, measure, learn : using social media analytics to understand and influence customer behavior Type de document : texte imprimé Auteurs : Lutz Finger, Auteur ; Soumitra Dutta, Auteur Editeur : sebastopol [USA] : O'reilly ISBN/ISSN/EAN : 978-1-449-33675-2 Langues : Anglais (eng) Catégories : Analyse de données Comportement du consommateur Réseau social Mots-clés : Consumer behavior  Data mining  Social media Index. décimale : 658.83 Etudes et analyse des marchés Résumé : You can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies. Note de contenu : Chapter 1, Marketing -- Chapter 2, Sales -- Chapter 3, Public Relations -- Chapter 4, Customer Care -- Chapter 5, Social CRM: Market Research -- Chapter 6, Gaming the System -- Chapter 7, Predictions -- Chapter 8, Ask the Right Question -- Chapter 9, Use the Right Data -- Chapter 10, Define the Right Measurement -- Extrait : https://books.google.fr/books?id=VL6nAgAAQBAJ&printsec=frontcover&dq=Ask,+measure,+learn+:+using+soc[...] Ask, measure, learn : using social media analytics to understand and influence customer behavior [texte imprimé] / Lutz Finger, Auteur ; Soumitra Dutta, Auteur . - sebastopol (USA) : O'reilly, [s.d.]. ISBN : 978-1-449-33675-2 Langues : Anglais (eng) Catégories : Analyse de données Comportement du consommateur Réseau social Mots-clés : Consumer behavior  Data mining  Social media Index. décimale : 658.83 Etudes et analyse des marchés Résumé : You can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies. Note de contenu : Chapter 1, Marketing -- Chapter 2, Sales -- Chapter 3, Public Relations -- Chapter 4, Customer Care -- Chapter 5, Social CRM: Market Research -- Chapter 6, Gaming the System -- Chapter 7, Predictions -- Chapter 8, Ask the Right Question -- Chapter 9, Use the Right Data -- Chapter 10, Define the Right Measurement -- Extrait : https://books.google.fr/books?id=VL6nAgAAQBAJ&printsec=frontcover&dq=Ask,+measure,+learn+:+using+soc[...]

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Detecting air pollution peaks in the Paris area using social media analytics and data mining techniques / Charles Perez

Public ISBD Titre : Detecting air pollution peaks in the Paris area using social media analytics and data mining techniques Type de document : texte imprimé Auteurs : Charles Perez, Directeur de thèse ; Huseyin Guncu, Candidat Editeur : PSB Année de publication : 2018 Importance : 45 p. Note générale : mémoire Langues : Anglais (eng) Catégories : Analyse de données Pollution atmosphérique Réseau social Mots-clés : Air pollution  Particule PM2.5  Twitter  Data mining  Correlation Index. décimale : 006.3 Intelligence artificielle Résumé : Air pollution has become a major problem in our society as it affects negatively our health to diverse degrees. Previous studies have showed the harmfulness of the particle matters, especially the particle matter PM2.5 which can be inhaled because of their little size and causes serious damage. In France and particularly Paris, many people concerned with the air pollution issue commnicate on it in social media websites such as Twitter in, different ways. This study has a dual purpose : first, exploratory by constituting and analysing a dataset of tweets posted by Parisian people containing specific keyword related to air pollutionµ. Second, serving as a basis for further researche in collaboration with the University of Incheaon in South Korea. In this study, we show a relation between the concentration of PM2.5 in the Paris area and the number of tweets posted by Parisian people particularly during peaks of pollution. Detecting air pollution peaks in the Paris area using social media analytics and data mining techniques [texte imprimé] / Charles Perez, Directeur de thèse ; Huseyin Guncu, Candidat . - [S.l.] : PSB, 2018 . - 45 p. mémoire Langues : Anglais (eng) Catégories : Analyse de données Pollution atmosphérique Réseau social Mots-clés : Air pollution  Particule PM2.5  Twitter  Data mining  Correlation Index. décimale : 006.3 Intelligence artificielle Résumé : Air pollution has become a major problem in our society as it affects negatively our health to diverse degrees. Previous studies have showed the harmfulness of the particle matters, especially the particle matter PM2.5 which can be inhaled because of their little size and causes serious damage. In France and particularly Paris, many people concerned with the air pollution issue commnicate on it in social media websites such as Twitter in, different ways. This study has a dual purpose : first, exploratory by constituting and analysing a dataset of tweets posted by Parisian people containing specific keyword related to air pollutionµ. Second, serving as a basis for further researche in collaboration with the University of Incheaon in South Korea. In this study, we show a relation between the concentration of PM2.5 in the Paris area and the number of tweets posted by Parisian people particularly during peaks of pollution.

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Mostly harmless econometrics : an empiricist's companion / Joshua David Angrist

Public ISBD Titre : Mostly harmless econometrics : an empiricist's companion Type de document : texte imprimé Auteurs : Joshua David Angrist, Auteur ; Jörn-Steffen Pischke, Auteur Editeur : Princeton University Press Année de publication : 2009 Importance : xiii, 373 p. ISBN/ISSN/EAN : 978-0-691-12035-5 Langues : Anglais (eng) Catégories : Econométrie Statistique descriptive Mots-clés : Econométrie  analyse de régression  econometrics  regression analysis Index. décimale : 330.015 Econométrie - Principes mathématiques de l'économie politique Résumé : After the introduction of the book, three chapters of part II present core material on regression, instrumental variables, and differences-in-differences. These chapters emphasize both the universal properties of estimators and the assumptions for a causal interpretation of results. After, regression discontinuity designs, which can be seen as either a variation on regression-control strategies or a type of instrumental variables strategy and the use of quantile regression for estimating effects on distribution. Note de contenu : The experimental ideal. -- Making regression make sense. -- Instrumental variables in action: sometimes you get what you need. -- Parallel worlds : fixed effects, differences-in-differences, and panel data. -- Getting a little jumpy : regression discontinuity designs. -- Quantile regression. -- Nonstandard standard error issues. Mostly harmless econometrics : an empiricist's companion [texte imprimé] / Joshua David Angrist, Auteur ; Jörn-Steffen Pischke, Auteur . - [S.l.] : Princeton University Press, 2009 . - xiii, 373 p. ISBN : 978-0-691-12035-5 Langues : Anglais (eng) Catégories : Econométrie Statistique descriptive Mots-clés : Econométrie  analyse de régression  econometrics  regression analysis Index. décimale : 330.015 Econométrie - Principes mathématiques de l'économie politique Résumé : After the introduction of the book, three chapters of part II present core material on regression, instrumental variables, and differences-in-differences. These chapters emphasize both the universal properties of estimators and the assumptions for a causal interpretation of results. After, regression discontinuity designs, which can be seen as either a variation on regression-control strategies or a type of instrumental variables strategy and the use of quantile regression for estimating effects on distribution. Note de contenu : The experimental ideal. -- Making regression make sense. -- Instrumental variables in action: sometimes you get what you need. -- Parallel worlds : fixed effects, differences-in-differences, and panel data. -- Getting a little jumpy : regression discontinuity designs. -- Quantile regression. -- Nonstandard standard error issues.

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Sensemaking : the power of the humanities in the age of the algorithm / Christian Madsbjerg

Public ISBD Titre : Sensemaking : the power of the humanities in the age of the algorithm Type de document : texte imprimé Auteurs : Christian Madsbjerg, Auteur Editeur : New-York : Hachette Books Année de publication : 2017 Importance : xxi, 216 p ISBN/ISSN/EAN : 978-0-316-39324-9 Langues : Anglais (eng) Catégories : Analyse de données Philosophie Sciences humaines et sociales Mots-clés : Social sciences and management  Humanities  Phenomenology  Philosophy. Index. décimale : 658.001 Philosophie et théorie de la gestion générale Résumé : Based on his work at companies like Ford, Christian Madsbjerg's SENSEMAKING is a provocative stand against the tyranny of big data and scientism, an impassioned defense of a liberal arts education, and a blueprint for how companies and leaders can use human intelligence to solve problems. Humans have become subservient to algorithms. Every day brings a new Moneyball fix--a math whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us. Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalizing workers with liberal arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from "quant" thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking. In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking "connoisseurs" like investor George Soros, architect Bjarke Ingels, and others. Both practical and philosophical, Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack Note de contenu : Foreword: The end of thinking -- Introduction: The human factor -- Making sense of the world -- Silicon Valley is a state of mind -- Culture, not individuals -- Thick data, not just thin data -- The savannah, not the zoo -- Creativity, not manufacturing -- The North Star, not the GPS -- What are people for? Sensemaking : the power of the humanities in the age of the algorithm [texte imprimé] / Christian Madsbjerg, Auteur . - New-York : Hachette Books, 2017 . - xxi, 216 p. ISBN : 978-0-316-39324-9 Langues : Anglais (eng) Catégories : Analyse de données Philosophie Sciences humaines et sociales Mots-clés : Social sciences and management  Humanities  Phenomenology  Philosophy. Index. décimale : 658.001 Philosophie et théorie de la gestion générale Résumé : Based on his work at companies like Ford, Christian Madsbjerg's SENSEMAKING is a provocative stand against the tyranny of big data and scientism, an impassioned defense of a liberal arts education, and a blueprint for how companies and leaders can use human intelligence to solve problems. Humans have become subservient to algorithms. Every day brings a new Moneyball fix--a math whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us. Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalizing workers with liberal arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from "quant" thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking. In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking "connoisseurs" like investor George Soros, architect Bjarke Ingels, and others. Both practical and philosophical, Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack Note de contenu : Foreword: The end of thinking -- Introduction: The human factor -- Making sense of the world -- Silicon Valley is a state of mind -- Culture, not individuals -- Thick data, not just thin data -- The savannah, not the zoo -- Creativity, not manufacturing -- The North Star, not the GPS -- What are people for?

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