| Titre : | Business strategy. An introduction | | Type de document : | texte imprimé | | Auteurs : | David Campbell, Auteur ; David Edgar, Auteur ; George Stonehouse, Auteur | | Mention d'édition : | 3rd | | Editeur : | Palgrave MacMillan | | Année de publication : | 2011 | | Importance : | xxvi, 363 pages | | Présentation : | ill. en coul. | | ISBN/ISSN/EAN : | 978-0-230-21858-1 | | Langues : | Anglais (eng) | | Catégories : | Planification stratégique
| | Mots-clés : | decision ethic | | Index. décimale : | 658.401 Elaboration de la politique de l'entreprise | | Note de contenu : | Perspectives on strategy.- PART II: INTERNAL ANALYSIS.- The business context, products and services.- Business competences, activities and processes.- Knowledge, talent, culture and innovation.- Financial analysis, audit and performance.- Information systems and technology.- Strengths, weaknesses and strategic competence.- PART III: EXTERNAL ANALYSIS.- Analysis of the macroenvironment.- Markets, and analysis of the competitive environment.- The international and global context.- Opportunities, threats and strategic position.- PART IV: THE BUSINESS STRATEGY.- Competitive advantage and strategy.- Evaluation and selection of strategies.- Strategic development: direction and mechanisms.- PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT.- Strategic implementation.- Change management and leadership.- PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY.- The web, new technology and new organisational forms.- Quality.- Social responsibility and business ethics.- Emerging markets and industry superpowers.- Index. | | Extrait : | lire |
Business strategy. An introduction [texte imprimé] / David Campbell, Auteur ; David Edgar, Auteur ; George Stonehouse, Auteur . - 3rd . - [S.l.] : Palgrave MacMillan, 2011 . - xxvi, 363 pages : ill. en coul. ISBN : 978-0-230-21858-1 Langues : Anglais ( eng) | Catégories : | Planification stratégique
| | Mots-clés : | decision ethic | | Index. décimale : | 658.401 Elaboration de la politique de l'entreprise | | Note de contenu : | Perspectives on strategy.- PART II: INTERNAL ANALYSIS.- The business context, products and services.- Business competences, activities and processes.- Knowledge, talent, culture and innovation.- Financial analysis, audit and performance.- Information systems and technology.- Strengths, weaknesses and strategic competence.- PART III: EXTERNAL ANALYSIS.- Analysis of the macroenvironment.- Markets, and analysis of the competitive environment.- The international and global context.- Opportunities, threats and strategic position.- PART IV: THE BUSINESS STRATEGY.- Competitive advantage and strategy.- Evaluation and selection of strategies.- Strategic development: direction and mechanisms.- PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT.- Strategic implementation.- Change management and leadership.- PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY.- The web, new technology and new organisational forms.- Quality.- Social responsibility and business ethics.- Emerging markets and industry superpowers.- Index. | | Extrait : | lire |
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